Canonical tags

Canonical tags

  Canonical tags Canonical tags are HTML tags that are inserted into the <head> section of a website or can be applied via server headers. Its purpose is to solve the problem of duplicate content by showing search engines (especially Google) which versions of similar or identical content at different URLs should be prioritized in search results. This tag became necessary due to the proliferation of tracking parameters, resulting in different URLs leading to essentially the same content, albeit with different tracking data attached. Google processes each URL individually, resulting in the indexing of duplicate content and diminishing the site’s visibility in search results. Unlike redirects, which are explicit instructions, canonical tags serve more as suggestions to Google. While Google takes this indication very seriously and takes it into account in its ranking algorithm, it also considers other signals, such as the presence of a URL in an XML sitemap or the number of inbound links. However, the exact meaning of these signals in Google’s...

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